Serro by Emaar | Get Gold Rewards up to AED 100K | The Heights Country Club & Wellness
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Launched · Units Available

Serro by Emaar

Serro - vision of luxury holistic living

5,761 sqft Launch price from AED 6,000,000 Available now from AED 6,720,888 0% Buyer Commission

About Serro at 5,761 sqft

Serro is a villa community by Emaar Properties at The Heights Country Club & Wellness, with 3 to 5 bedroom villas. Emaar's headline is "Vision of Luxury Holistic Living".

"At Serro, wellness is part of everyday life," says Emaar. "Contemporary architecture meets Mediterranean charm." Residents share the community's wellness centre, meditation garden, wellness lake and promenade, private beach, yoga lake, fitness areas and social terrace.

The Current Availability table shows the Serro villas Emaar is offering today, with built-up areas from about 3,340 sq ft.

Serro is built around wellness: lakeside walks, yoga on the water, meditation gardens and fitness areas, in a gated villa setting about 10 minutes from Expo City Dubai and Al Maktoum International Airport. It suits families who want space and a slower pace.

Serro is in The Heights Country Club & Wellness, at the junction of the E611 and E77, about 10 minutes from Expo City Dubai and Al Maktoum International Airport.

Direct Deal UAE (RERA-licensed brokerage, ORN 43954) can share the latest availability, the official brochure and the payment terms for Serro. Buyers pay 0% commission on Serro when buying direct from the developer through Direct Deal UAE, and qualifying purchases earn Gold Rewards.

Gold Rewards - up to AED 100,000
Buy Serro through Direct Deal UAE and earn a gold reward on this developer project (off-plan or ready), issued 90 days after SPA signing.
View Gold Rewards

Enquire About Available Units

Serro is launched and selected units are currently available. Enquire now to confirm availability, pricing and the payment plan.

Units available now · 0% buyer commission · RERA certified (ORN 43954).

Residential Units

Launch prices for Serro. Prices for units available today are in Current Availability below.

BedroomUnitsAvg. AreaAvg. Price
3 Bedroom villa-3,340 - 3,463 sqftOn Request
4 Bedroom villa-4,302 - 4,312 sqftOn Request
5 Bedroom villa-5,761 sqftOn Request

Current Availability

Units available today at Serro, starting from AED 6,720,888.

Last verified: 2026-11-02

UnitTypeAreaPriceViewStatusEnquire
V-763 Bedrooms Villa3,340 sqftAED 6,720,888-AvailableEnquire
V-1113 Bedrooms Villa3,340 sqftAED 6,764,888-AvailableEnquire
V-623 Bedrooms Villa3,463 sqftAED 6,865,888-AvailableEnquire
V-3513 Bedrooms Villa3,463 sqftAED 6,911,888-AvailableEnquire
V-2563 Bedrooms Villa3,463 sqftAED 6,918,888-AvailableEnquire
V-2473 Bedrooms Villa3,463 sqftAED 7,027,888-AvailableEnquire
V-1374 Bedrooms Villa4,312 sqftAED 8,228,888-AvailableEnquire
V-1284 Bedrooms Villa4,302 sqftAED 8,240,888-AvailableEnquire
V-3104 Bedrooms Villa4,302 sqftAED 8,240,888-AvailableEnquire
V-2274 Bedrooms Villa4,312 sqftAED 8,292,888-AvailableEnquire

Units can sell quickly. Please confirm availability, price and payment plan with our team before booking.

Payment Plan

Units bought today may carry a revised schedule - the Emaar booking quotation confirms the terms for your unit.

InstalmentPaymentDate
Instalment 180%Booking and construction instalments
On Handover20%On handover

Location & Connectivity

Drive times are indicative, off-peak.

DestinationApprox. Travel Time
Expo City Dubai10 min
Al Maktoum International Airport (DWC)10 min
Dubai Hills Estate20 min
Downtown Dubai30 min
E611 and E77Community sits at the junction

Amenities & Community

Wellness centre Meditation garden Wellness lake and promenade Private beach Fitness area Yoga lake Social terrace Nature trails and green spaces Courtyards and water features Community fitness and meditation spaces

Investment Outlook

Serro offers 3 to 5 bedroom villas in Emaar's wellness community. Ownership is freehold.

The payment plan follows an 80/20 structure, so most of the price is paid in stages before handover. Buyers pay 0% commission on Serro through Direct Deal UAE, and qualifying purchases earn Gold Rewards.

Demand drivers nearby include the community's wellness facilities, Expo City Dubai, Al Maktoum International Airport and the E611 / E77 road links. Rental income, if the unit is leased, depends on the price paid, service charges, vacancy and market conditions.

As with any property purchase, returns are not guaranteed - request the full information pack and take independent advice before committing.

Serro — Frequently Asked Questions

Common questions from buyers and investors about Serro by Emaar.

What is Serro?
Serro is a villa community by Emaar Properties at The Heights Country Club & Wellness, with 3 to 5 bedroom villas. Emaar's headline is "Vision of Luxury Holistic Living".
Where is Serro located?
Serro is in The Heights Country Club & Wellness, at the junction of the E611 and E77, about 10 minutes from Expo City Dubai and Al Maktoum International Airport.
What types of property are available at Serro?
Serro offers 3, 4 and 5 bedroom villas. Today's availability is: 3 Bedrooms: about 3,340-3,463 sq ft; 4 Bedrooms: about 4,302-4,312 sq ft; 5 Bedrooms: about 5,761 sq ft - see the Current Availability table for each unit.
What was the launch price of Serro?
Emaar launched Serro from AED 6 Mn.
What are the current prices at Serro?
Available units currently range from AED 6,720,888 to AED 11,236,888. Prices and availability change, so every price is reconfirmed with Emaar before booking.
Is the launch price the same as today's price?
No. The launch price is the developer's original starting price. Today's prices are for the units still available, which differ by size, type and position.
What amenities does Serro have?
Inside the project: Wellness centre; Meditation garden; Wellness lake and promenade; Private beach; Fitness area; Yoga lake; Social terrace. Around it, The Heights Country Club & Wellness adds: Nature trails and green spaces; Courtyards and water features; Community fitness and meditation spaces.
What is the payment plan for Serro?
Serro was launched with a 80/20 plan: 80% booking and construction instalments, 20% on handover. Units bought today may carry a revised schedule, confirmed in the booking quotation.
When is the handover of Serro?
Emaar has not published a handover date or build status for Serro on its project page. We confirm the status with Emaar when you enquire.
Are there costs on top of the price?
Yes. The main ones are the Dubai Land Department registration fee (4% of the price), registration and administrative charges, any mortgage-related fees and annual service charges. Exact amounts are confirmed at booking.
Can I buy Serro with a mortgage?
Yes, subject to bank approval. For off-plan purchases, Emaar's mortgage programme requires 20% of the value to be paid first, and Emaar charges AED 5,000 to register a mortgage. Bank and DLD fees also apply.
Is Serro suitable for investors?
Serro may suit buyers who want an Emaar address in The Heights Country Club & Wellness. Rental income and resale values are not guaranteed and depend on the purchase price, rent achieved, vacancy, service charges and market conditions.
Can I rent out my Serro property?
Yes, once the property is completed and handed over, owners can lease it under Dubai's tenancy rules. Rental income is not guaranteed.
Is Serro freehold?
Yes. Serro is in The Heights Country Club & Wellness, a freehold area open to buyers of all nationalities.
Does the purchase include a UAE residency visa?
No, a visa is not included. UAE rules allow owners of property worth AED 2 million or more to apply for long-term residency, subject to the authorities' conditions and approval.
How do I reserve a unit at Serro?
Choose a unit from the Current Availability table and contact us. We reconfirm price and availability with Emaar, you sign the reservation and pay the booking amount, Emaar issues the Sale and Purchase Agreement, and the sale is registered with the Dubai Land Department.
Who is the developer of Serro?
Emaar Properties, the developer of The Heights Country Club & Wellness, The Valley and Dubai Hills Estate.
Do buyers pay commission on Serro?
No. Buyers pay 0% commission on Serro when purchasing through Direct Deal UAE - no traditional 2 to 5% agent fees. Government and developer charges still apply.
What brokerage fees does Direct Deal UAE charge?
Buying direct from the developer through Direct Deal UAE costs the buyer 0% commission. If you buy a Serro unit on resale from an existing owner, our buyer commission is 0.2%.
Does Serro qualify for Gold Rewards?
Yes. Buying Serro direct from Emaar through Direct Deal UAE earns Gold Rewards: AED 10,000 from AED 500,000, AED 20,000 from AED 1M, AED 50,000 from AED 2M, AED 75,000 from AED 3M and AED 100,000 from AED 4M, based on the final price after any discount. The reward is paid 90 days after the SPA is signed.

Enquire About Available Units at Serro

Units available now · 0% buyer commission · 100% RERA certified (ORN 43954)

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