DAMAC Properties

DAMAC Properties is Dubai's pioneer of luxury branded living. Founded in 2002 by Emirati billionaire Hussain Sajwani — just as Dubai opened its property market to foreign ownership — DAMAC built its name on bold, design-led developments aimed at international investors, and has since delivered more than 46,000 homes across the UAE and beyond.

What sets DAMAC apart is branding. The company was first to fuse real estate with global fashion and lifestyle names — Versace, Roberto Cavalli, Fendi Casa, de GRISOGONO and Bugatti — and partnered with the Trump Organization for the championship golf course at the heart of DAMAC Hills. For buyers, a DAMAC address has long signalled status and a branded living experience, not just a property.

DAMAC's master communities are among Dubai's most established lifestyle destinations: DAMAC Hills and DAMAC Hills 2 (golf-centred living), DAMAC Lagoons (waterfront, Mediterranean-themed), AKOYA, and a strong pipeline of branded towers in Business Bay, Dubai Maritime City and along Sheikh Zayed Road.

For investors, DAMAC combines luxury positioning, flexible developer payment plans, and a two-decade track record through multiple market cycles. Its branded residences in particular hold differentiation and global resale appeal that ordinary towers cannot match.

Through Direct Deal UAE, every verified DAMAC listing carries our transparent low-commission model — 0.2% for buyers on Resale units, and 0% on developer Ready and Off-plan units, where the developer pays us directly.