About New Launch in IMPZ at Dubai Production City, Dubai
A new residential landmark is taking shape in Dubai Production City, formerly IMPZ, one of the fastest-filling communities in the western corridor of the city. Developed by AYS Development, this G+P+8+Roof project brings a wellness-led standard of contemporary living to a district long valued for connectivity and price, and now maturing into a genuine lifestyle address. The collection spans studio, one and two bedroom apartments, many of them positioned to face the surrounding landscaped parkland. The building is designed around how residents actually spend their days rather than around a spec sheet. Contemporary architecture and premium interior finishes sit above a podium and rooftop given over almost entirely to recreation, recovery and social space. The result is a mid-rise that carries the amenity depth usually reserved for far larger towers. Homes range from efficient studios from around 375 sqft, through one bedroom layouts from around 750 sqft, to spacious two bedroom residences from around 1,420 sqft. Open-plan living areas, generous balconies and considered storage run through the mix, and a number of two bedroom homes are laid out to take in the park views directly. Wellness is the organising idea rather than an afterthought. Residents have access to an AI-powered smart gym and cycling studio, an infrared sauna, an ice bath recovery zone, an outdoor yoga and meditation lounge, and an Olympic-size infinity pool. Alongside these sit an executive business lounge with an espresso bar, a multi-purpose sports court, a designer barbecue and social area, hanging vertical gardens with cascading water features, dedicated children's pools and play areas, and electric vehicle charging throughout. Dubai Production City sits within easy reach of Dubai Sports City, Motor City and the Autodrome, Jumeirah Village Circle and Jumeirah Golf Estates, with Sheikh Mohammed Bin Zayed Road on the doorstep and Sheikh Zayed Road a short drive away. That places Dubai Marina, Mall of the Emirates, Expo City and both airports within a comfortable radius, while the community itself carries the schools, supermarkets, clinics and cafes that make day-to-day life self-contained. Expressions of Interest are open ahead of the official public launch. Registering early secures priority access, first sight of pricing and preferred selection of the park-facing residences before general release. The process is managed by Direct Deal UAE's RERA-certified team (ORN 43954). Buyers pay 0% commission on this project - no traditional 2 to 5% agent fees at any stage.
Register Your Interest — Priority Access
New Launch in IMPZ is launching soon. Register now to be among the first to access units, pricing and the payment plan ahead of the official launch.
Priority allocation before the official launch · 0% buyer commission · RERA certified (ORN 43954).
New Launch in IMPZ Gallery
2 Photos
Residential Units
| Bedroom | Units | Avg. Area | Avg. Price |
|---|---|---|---|
| Studio | - | From 375 sqft | On Request |
| 1 Bedroom | - | From 750 sqft | On Request |
| 2 Bedroom | - | From 1,420 sqft | On Request |
Location & Connectivity
| Destination | Approx. Travel Time |
|---|---|
| Sheikh Mohammed Bin Zayed Road (E311) | Direct access |
| Dubai Sports City | 5-8 min |
| Dubai Autodrome & Motor City | 5-8 min |
| Jumeirah Village Circle (JVC) | 8-12 min |
| Jumeirah Golf Estates | 8-12 min |
| Sheikh Zayed Road (E11) | 10-15 min |
| Mall of the Emirates | 15-18 min |
| Dubai Marina | 15-20 min |
| Dubai Hills Mall | 15-20 min |
| Palm Jumeirah | 20-25 min |
| Expo City Dubai | 20-25 min |
| Al Maktoum International Airport (DWC) | 25-30 min |
Amenities & Community
Investment Outlook
Dubai Production City has moved from an overlooked industrial-media zone into one of the more actively traded mid-market residential communities in the western corridor. Its appeal has always rested on two things - competitive entry pricing relative to neighbouring Dubai Sports City, JVC and Motor City, and direct connectivity via Sheikh Mohammed Bin Zayed Road to the wider city. As the community's residential stock has deepened, tenant demand from professionals working across Media City, Internet City, JLT and Dubai Marina has followed. Against that backdrop, a wellness-led, amenity-heavy launch in a mid-rise format is unusual for the area, where much of the existing stock is older and more utilitarian. The differentiation here is the lifestyle offer rather than the postcode alone, which tends to matter most for leasing appeal and owner-occupier demand. The unit mix leans to studios and one bedroom homes, historically the most liquid configurations in Dubai Production City for both resale and leasing, with a smaller band of larger two bedroom, park-facing residences for end users. With pricing and the payment plan still to be released, early EOI registration is primarily about securing priority selection and first sight of terms rather than committing capital. As with any property purchase, returns are not guaranteed - request the full information pack and take independent advice before committing.
New Launch in IMPZ — Frequently Asked Questions
Common questions from buyers and investors about New Launch in IMPZ by AYS Development.
What is the new AYS Development project at Dubai Production City?
How do I submit an Expression of Interest?
What are the prices and sizes?
Is this a freehold project?
Where exactly is the project located?
Are there park-facing apartments?
What amenities are included?
What is the payment plan and handover date?
Do buyers pay commission?
Does this qualify for Gold Rewards?
Secure Your Priority Access to New Launch in IMPZ
Register your interest now · 0% buyer commission · 100% RERA certified (ORN 43954)
Register Interest via WhatsApp Call Now